Shure Promotes Humrichouser to GM of U.S. Unit

Shure has promoted Mark Humrichouser as GM of its U.S. business unit. In this role, he will have day-to-day responsibility for the management of the sales, marketing, customer-service, and applications-engineering functions for the U.S.

“Mark has done an outstanding job of directing our U.S. sales team for the past three years,” says Al Hershner, VP of Shure’s Asia and U.S. business units. “I’m confident that he will continue to apply his talent and experience to the broader role of coordinating all of our U.S. business-unit departments in his new leadership role.”

In addition to Humrichouser’s promotion, Jim Schanz has been promoted to director of U.S. Field Sales, and Abby Kaplan has been promoted to senior manager of National Accounts. Schanz will be responsible for managing all of Shure’s U.S territory sales activities. Kaplan will oversee all activities related to the company’s designated national accounts, including national music-instrument retail chains, consumer-electronics big-box retail chains, and specialty-channel dealers.