Associated Press and Avid Improve Newsroom Workflow Integration and Support

In efforts to validate MOS integration workflows and improve
interoperability, the
Associated Press (AP) and Avid Technology are jointly testing their newsroom
products. Many news and sports entities use both the AP ENPS newsroom production system and Avid newsroom solutions, and this joint testing will enable customers who have invested in both
Avid and AP solutions to leverage their existing infrastructure investments and
develop an end-to-end newsroom workflow.

Over the
years, both companies have coordinated and cooperated on integration and MOS
interchange standards involving newsroom workflows. This new agreement will
increase cooperation to ensure that joint solutions better meet the needs of
customers.

“This deeper level of cooperation allows both companies to develop, test,
and verify interoperation of ENPS and Avid Products within both of our
respective QA and testing labs,” says Michael Palmer, AP’s director of
ENPS design and integration strategy.

Both
companies have agreed to also share summary test results with each other and
their customers to help streamline the process of integration.

Scott
Blair, product manager of news automation at Avid, says, “We are excited
that this increased openness between Avid and ENPS creates greater
interoperability and an even more reliable MOS integration between our
products, which will ultimately improve efficiencies in the newsroom for our
customers.”

ENPS is the
world’s most popular broadcast news production system, with leading market
share and used by more than 50,000 reporters, writers, editors and producers in
more than 690 newsrooms in 57 countries. Because AP is not allied with any one
hardware vendor, users of AP systems are able to take advantage of best-fit
solutions for external systems. Visit www.enps.com or www.ap.org for
more information. For more on Avid Technology, visit www.avid.com.