Harris Punctuate Drives Digital-Signage Networks

Attendees
at this year’s Digital Signage Expo saw the unveiling of Harris Punctuate,
software that manages the scheduling and placement of advertising and
promotional content, the key enabler of new revenue
streams that many digital-signage operators seek. Punctuate
is the first business-management solution to provide total inventory control
across single networks, multiple networks, and each individual sign,
allowing operators to create profitable, scalable digital-signage networks.

Developed
by Harris Corp., Punctuate is a suite of flexible, Web-based
tools that enable automatic targeting of precise messages to specific signs
across a multipoint out-of-home network. Punctuate can tag signs with
attributes and point a message directly to a group of displays based on similar
attributes across the network.

“Digital-signage networks give advertisers out-of-home options to reach
consumers on the move, using creative tools and delivery methods to capture the
attention of their target audience,” says Harris Morris, VP/GM, media and workflow, Harris Broadcast Communications. “Our
Punctuate technology lets operators easily yet precisely schedule and manage
their content, rather than repeating the same content loops across the entire
network. This enables them to reach the right audience at the right time
and maximize the value of their advertising and promotions.”

Punctuate brings together automatic content placement and accurate business
management. Intelligent, automatic content placement allows network
operators to capture the attention of a specific audience by scheduling content
based on display attributes that finely target the appropriate consumers. Operators
can create networks within networks and place video and data content based on
the location of the sign, business service offered, time of day, audience
demographic, and other user-defined attributes. Punctuate provides accurate
business management through a number of tools, including inventory control,
invoicing, user-defined rate cards for automatic ad pricing, campaign
management, content approval, and cross-network media buys for national
advertising campaigns.

Punctuate
joins the Harris Digital Signage solution set and network services to deliver a
comprehensive offering for signage operators who want to enhance revenue and
build their brand with high-quality video networks. Harris created a system
capable of tracking and reporting inventory and advertising revenue, as well as
storing, scheduling, and rotating content. Punctuate is available with a
variety of hosting options and integrates with Harris InfoCaster playout systems
for a complete digital-signage solution.

Additional
information is available at www.harris.com.