Anton/Bauer Promotes Minowa to VP, Marketing and Biz Def

Anton/Bauer has promoted Shin Minowa to the position of vice president, Marketing and Business Development. In his new role, Minowa will direct, develop and implement the overall marketing, partnering and relationships with all broadcast and industrial manufacturers and key vendors.

“With the rapid changes occurring in the professional broadcast and video industries, this is both a challenging and exciting time,” says Minowa. “My goal in this position is to provide Anton/Bauer with a dedicated and strategic marketing effort to better serve our customers and explore new business opportunities. I look forward to developing some exciting new initiatives that will further cement our products’ position as the industry standard.”

“We are delighted to have Minowa heading our marketing efforts at this pivotal time,” says Michael Accardi, president of Anton/Bauer. “In his 16 years at our company, Minowa has demonstrated a finely honed business acumen and great commitment. We are confident that his unique skills will open new opportunities, continue to enhance our reputation for quality and service and grow our industry presence.”

Minowa initially joined Anton/Bauer in 1993 as Sales Representative-OEM and was tasked with directing the development and execution of an overall marketing, sales and operations strategy. He also analyzed and developed trade and export throughout Asia, with an emphasis on Japanese manufacturers and their customers, developing and recommending effective marketing programs. In November 1995, his success record led to a promotion to Director of Sales and Corporate Planning. In January 2001, he was again promoted to Vice President, Market Development.

“We see Minowa’s new role as a significant step forward in support of our dedication to continued growth by providing our customers with unmatched service,” says Joop Janssen, chief executive, Broadcast Systems division for Vitec Group.

Prior to joining Anton/Bauer, Minowa was the assistant to the sales manager for the European market and later Marketing/Sales Coordinator for Pilot Corporation of America. At Pilot, he managed and directed the 69-million-dollar writing instrument business in the U.S., supervising inventory control and import operations from Japan. He also supervised export operation from Japan to Europe as well as the production schedule and development of the O.E.M business. He holds a Bachelor of Science of Law from Kansai University, Japan.

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