HOK Sport Venue Event Rebranded as Populous

Celebrating 2009 as an independently owned design practice, HOK Sport

Venue Event today announced it has rebranded as Populous. The brand

reflects the practice’s recently completed buyout and separation from

HOK Group in St. Louis, MO.

“Populous allows us to enthusiastically embrace the expertise we

uniquely claim – drawing people together,” says Populous Senior

Principal Joe Spear. “With a clarity of vision and purpose, all of the

people, portfolio, capabilities and expertise formerly known as HOK

Sport Venue Event continue today as Populous.”

Populous, which means full of people or abounding in people, was

chosen because it points to the practice’s particular expertise of

drawing people together around teams, athletes, events, places,

commerce, industry and ideas that are embraced and adored.

“As the world becomes more populous, and ever-advancing technology

separates us into audiences of one, our expertise becomes more

relevant,” adds Spear. “Our singular focus is to design containers of

emotion for the collective energy of lots of passionate people.”

To launch the new brand, Populous has launched a new web site to

capture views on the question of ‘What draws people together?’ People

from around the world have answered the question in a video that can

be viewed from the site. Fans around the world are invited to answer

the question themselves at the web site, www.populous.com.