Omneon Partners With Tekserve and IMT to Target Post-Production Market

Omneon is
partnering with New York’s Tekserve and Hollywood’s Integrated
Media Technologies (IMT) to deliver new workflow solutions targeted to the
needs of the television and motion picture post-production market. Through
these reseller relationships, Omneon will offer purpose-built storage solutions
based on the powerful Omneon MediaGrid(TM) active storage system to enable
efficient and highly scalable editing and repurposing workflows.

“We’re
very pleased to be aligned with Omneon, a market leader in the development of
media server technology,” says Matthew Cohen, co-owner of Tekserve, the
leading Apple reseller on the East Coast. “Omneon has brought numerous
innovations to the broadcast industry, and the company’s MediaGrid-based
storage solutions for the post market offer exciting new shared edit workflow
possibilities for the Mac-centric environments favored by our customers.”
The Omneon
MediaGrid edit solution allows post houses and television and corporate
production departments to work with both Avid and Final Cut Pro editors
simultaneously, using a single storage system to support edit-in-place work
with either application. In addition to reducing the overall complexity and
cost of media storage, this approach enables facilities to make better use of
creative talent and editing tools within a more streamlined production
workflow.
As content
providers and production facilities look to increase their efficiency in
delivering content via the Web and mobile platforms, they too seek faster and
more streamlined workflows. The MediaGrid system employs parallel grid
processing and integrates that processing power into the storage architecture
to raise the bar for transcode performance in repurposing applications.
“Our
customers want solutions that will enable them to distribute newly produced
content across all digital media outlets, and the MediaGrid storage system
supports this model of revenue generation,” says Bruce Lyon, president and
CEO of IMT. “Omneon is a top-tier developer of critical media technologies
addressing our marketplace, and this partnership allows us to offer our
customers a valuable combination of best-in-class media storage and powerful
transcoding capability that together speed delivery to mobile and online video
services.”
The
MediaGrid repurposing solution is ideal for facilities of any size looking to
repurpose their existing libraries and new material for distribution to
broadcast outlets, the Web, and handheld media players. By performing
faster-than-real-time transcoding through highly automated handling of content,
the MediaGrid system makes it easy for content providers, production
facilities, and broadcasters to generate the varying acquisition, production,
transmission, and delivery formats required to take full advantage of
multiplatform media distribution. Smart drop folders enable automatic
rule-based transcoding to one or more different formats within a single job,
and Web-based reporting notifies users when the job has been completed.
“With
its unique architecture and processing power, and the support of an excellent
reseller network, the MediaGrid storage system is well established in the
broadcast market,” says Jason Danielson, Omneon senior director of market
development for the post-production market. “As we extend our focus toward
solutions for post-production, we’re confident that our new partnerships with
Tekserve and IMT, both leading resellers in this market, will be valuable in
increasing the visibility and reach of our storage solutions for post
facilities.”
Omneon is
on the Web at www.omneon.com.