Orad Appoints Duffy as Graphics Sales Director, U.S.

Orad Hi-Tec Systems has named John Duffy to the new position of graphics sales director for the United States.

“Orad’s graphics and virtual set technology solutions are exactly the right tools for broadcasters during these challenging economic times,” says Avi Sharir, president and CEO of Orad. “We are expanding our sales and customer support capability in the U.S. market to ensure that current and future customers do not miss out on the opportunities our technology offers, including added revenue streams, lower expenses, increased productivity, and improved programming.”

Duffy brings to his new position more than 20 years experience in broadcast technology sales for leading technology providers including Pinnacle Systems, Obor Digital, and Miranda Technologies. His responsibilities at Orad will include developing a distribution network of resellers and working with both large and small broadcasters throughout the United States. Duffy assumes the position immediately and reports to Shaun Dail, Orad’s vice president of sales and marketing for North America.

“John’s many years of broadcast technology experience make him an outstanding addition to our North American team,” said Dail. “With his extensive background of delivering results both in direct sales and distribution, he can help our U.S.-based team forge new partnerships and foster current relationships. John was attracted to Orad because of our high-quality products, which enable customers to save money through extremely efficient workflows and cost-effective system architecture.”

Duffy is based in Farmington, CT.