NCWTS Men 18-49 Ratings Accelerate on SPEED

SPEED says youth is best served by the NASCAR Camping World Truck Series, as three of the five NCWTS races on the network posted double-digit ratings increases among men 18-49.

Daytona, FL, rose 12% in the men 18-49 demographic, Atlanta jumped 16%, and the race from Dover, DE, last week skyrocketed 24% compared with the prior-year numbers.

“After seeing ratings growth in nearly every NASCAR Camping World Series race last season, it has been great to see the series come back with continued growth in 2009, especially when that growth is being driven by younger audiences,” SPEED president Hunter Nickell said in a prepared statement.