PGA, Turner Sports Extend Deal Through 2019
The PGA of America and Turner Sports will continue to hit the links together through at least 2019. The two parties extended their broadcasting and interactive-media agreements, which cover the PGA Championship, the PGA Grand Slam of Golf, and PGA.com.
New to the partnership: Turner’s Cartoon Network Enterprises will be the PGA’s licensing agent in the youth marketplace, and Turner and the PGA will collaborate on new-media and consumer marketing initiatives.
On the TV side, TNT will continue to air the Thursday and Friday rounds of each PGA Championship, as well as providing early coverage of the final two rounds Saturday and Sunday. And the programmer will offer complete coverage of the PGA Grand Slam of Golf.
On the Web, Turner will continue managing the PGA of America’s official Web site, PGA.com.