New Discovery 3D Network To Be Named 3DNet?

3DNet has emerged as the favorite as the name for the new Discovery-Sony-IMAX 3D network, which is expected to launch in about a year. According to Broadcasting & Cable, Discovery filed a trademark application for “3DNet” on Jan. 5 and a trademark for a logo two days later.

The venture represents the first 24-hour 3D network and is expected to feature a mix of non-fiction programming, sports, films, and content from the Discovery, Sony, and IMAX libraries.

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