Vancouver 2010: NBCU Offers TV Subscribers Extra Online Streaming Video
As part of its 2010 Vancouver Winter Olympics push, NBC Universal plans to put a major emphasis on its TV Everywhere platform. However, not everyone will be able to access this video hub. The Olympics Online Connect section of NBCOlympics.com will only offer much of the live and on-demand video from Vancouver only to TV subscribers of participating distributors.
Multichannel News reports that as of last Friday, the site listed 85 affiliate providers. However, NBCU executives said that up to one-third of those would not be ready in times for the games, for various reasons. Between 55 and 65 ultimately will be in the authentication mix, including the top 15 providers.
The Olympics Online Connect section of NBCOlympics.com will let visitors choose their provider; then it will present a log-in screen — hosted by the MSO, satellite or telco provider — where the user will enter a user name and password for access to the extra video content.
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