Vancouver 2010: NBC Continues Ratings Dominance Through Day Four

NBC continued its ratings dominance with the Vancouver Games on Monday, bringing in 25.2 million viewers in primetime. The evening telecast averaged a 14.2 rating/22 share, which is up from a 12.8/19 for the first Monday night of the Torino Winter Olympics in 2006.

Overall, NBC’s ratings are now up 15% from 2006, averaging a 15.1/25 compared to a 13.1/21 in 2006.  In terms of total audience, Vancouver has averaged a total of 27.9 million primetime viewer, up 25% from Torino’s 22.4 million average after four days.

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