“NBCOlympics.com on MSN” Winning Digital Gold
According to data from comScore, from Feb. 15-21, “NBCOlympics.com on MSN” has generated more than 706 million page views, 600 million more and 587 percent more than its nearest competitor, Yahoo’s Olympic site (103 million page views). Visitors to NBCOlympics.com also spend more time on the site and view more pages than visitors to Yahoo’s Olympics site.
On average, visitors to NBCOlympics.com spend 11.4 minutes per visit, 63 percent more than the seven minutes on average for Yahoo users, and visitors to NBC’s Olympics website average 72.2 pages per visitor, more than 12 times Yahoo’s 5.7 average pages per visitor.
Through 13 days, NBCOlympics.com has seen 28.9 million video streams serving more than 2.5 million hours of video, 20 million more than the total number of video streams from the 2006 Winter Games (8.4 million), According to Omniture Data.
The USA-Switzerland men’s quarterfinal hockey game on Wednesday, Feb. 24, delivered nearly 500,000 live streams on NBCOlympics.com, the most live streams of any event to date. The USA-Finland men’s semifinal hockey game will be streamed live on Friday starting at 3 p.m. ET.
NBCOlympics.com has delivered more than 1,100 highlights through 13 days of the Vancouver Games and there have been 9.8 million unique visitors to NBCOlympics.com from Feb. 15 – 21, 2010.