Front Porch Digital Posts Record Sales Year in 2009
Front Porch Digital posted its best sales bookings in its 11-year history during 2009, representing a gain of more than 30 percent over 2008. In addition, the company closed more than 85 percent of the deals it competed for worldwide. Mike Knaisch, Front Porch Digital’s president and CEO, said the company’s success was keyed by a surge in the third and fourth quarters – with fourth quarter sales alone increasing by nearly 100 percent over the company’s previous best quarter ever.
While a recent industry research study indicates some 97 percent of broadcast vendors experienced declining sales in 2009, Front Porch Digital posted record growth.
“Front Porch Digital’s DIVArchive and SAMMA products serve a distinct, vital, and growing need in the media industry — so in one sense it’s not surprising that our business is thriving and our prospects are bright,” says Knaisch. “At the same time, I believe it’s our companywide focus on customer service that sets us apart and has enabled us to consolidate our position as an industry leader. Recognizing that success has the potential to breed success, we are now availing ourselves of the opportunity to implement organizational changes that will result in even better customer service for the future.”
Those changes include expansion of the company’s service, installation, and delivery departments as well as one key promotion and one significant management hire.