ESPN, Sprint Partner Up for ESPN Mobile TV
ESPN and Sprint are teaming up to provide Sprint customers with ESPN Mobile TV available on Sprint TV. Beginning today, ESPN Mobile TV will offer Sprint consumers live sports programming and entertainment from ESPN via Sprint handheld devices.
ESPN Mobile TV coverage during March and April will feature more than 100 live events and over 250 hours of coverage with this new agreement beginning on the cusp of the Big 12 and Big East Conference Championship basketball games. Live events through April include: 23 men’s NCAA basketball games (including conference championship games), 19 women’s NCAA basketball championship games, 24 NBA Games (including nine playoff games), 10 MLB games, 50 live Baseball Tonight studio shows, three college football spring games, three Friday Night Fights, three NCAA hockey championship games, and five MLS matches.
“Mobile has become an invaluable screen to the digital consumer,” says Matt Murphy, SVP, Digital Video Distribution, Disney and ESPN Media Networks. “To super serve sports fans, you have to provide live coverage on the go, and we are excited to be working with Sprint to provide this offering to its customers.”
More than 800 live events this year – including the 2010 FIFA World Cup, MLB, NBA, Grand Slam tennis, college football and basketball – will be available on the majority of Sprint’s device lineup. ESPN Mobile TV is part of the Sprint TV package, which is included as a part of Sprint’s Everything Data plans at no additional charge.
“We are very pleased to offer ESPN’s world-class sports news and entertainment video content,” says Len Barlik, Sprint’s VP of wireless and wireline services. “This collaboration is about giving great programming to our customers who are sports fans. Sprint is committed to delivering the best mobile video experience, which will continue to be enhanced with the deployment of our Sprint 4G services.”
In addition to the 24/7 mobile sports television network, ESPN Mobile provides easy access to sports news, information, commentary, analysis, statistics, and ring tones as well as streaming audio and video.