Cheerleader Says Whoa!

A recent editorial said of 3DTV, “Let’s back away from irrational exuberance….”  Was it written by a broadcaster or program producer worried about losing audience to those offering 3DTV?  Not exactly.

Here’s the first sentence of the editorial writer’s official biography: “Gary Shapiro is president and CEO of the Consumer Electronics Association (CEA), the U.S. trade association representing some 2,000 consumer electronics companies and owning and producing the world’s largest tradeshow for consumer technology, the International CES.”  As such, he is, among other things, the cheerleader-in-chief for the organizations manufacturing 3DTVs.

Yet his editorial in the current (March/April) issue of Vision magazine calls for some braking of the 3DTV steamroller.  “We must agree on standards so consumers can invest in glasses.  We must understand that those with eye issues, monovision or susceptibility to motion sickness may not appreciate 3D.  We need to qualify consumers and set their expectations to avoid 3DTV returns.  We need to understand the benefits and any potential harm from 3D viewing.”

There’s lots more here: http://www.nxtbook.com/nxtbooks/cea/vision0310/index.php?startid=2#

It’s well worth reading.