Bexel To Offer 3ality 3D Camera Rental System at NAB

Bexel will exhibit a 3D camera system package based around the 3ality Digital camera systems and software at NAB 2010.

Having begun its involvement with 3D production in 2007, Bexel’s team of engineers and system designers has a long history supporting 3D television production. Building on that experience, Bexel (a unit of the Vitec Group’s Services Division) is gearing up to offer 3D production packages for rental. Through a partnership with 3ality Digital, Bexel will supply both side-by-side and beam splitter style camera rigs, stereo image processors (SIPs), and accompanying software. Both Panasonic and Sony cameras are available for the rigs in addition to a wide variety of HD lenses and support gear.

“We are proud to be partnering with 3ality Digital in providing our clients complete 3D package rentals which will make it far easier for them to begin using this new technology,” says Jerry Gepner, CEO for the Vitec Group Services Division. “3ality Digital has developed technology that works exceptionally well in both the recorded and live broadcast marketplace and we are very excited to have their products in our service offering.”

Developed using proprietary intellectual property, 3ality Digital’s 3flex camera rigs are fully-motorized and manufactured to aerospace-level precision. When used with 3ality Digital’s rig software controller (SPC) and (SIPS), the 3flex rigs allow operators to capture nearly pixel-perfect live-action 3D footage.

3flex camera systems use sophisticated artificial intelligence to sense the environment and ensure the highest image quality. The systems feature fast, semi-automatic setup and alignment, fully automated repeatable optical zooms, and full 3D metadata output.

“Partnering with Bexel was a natural choice for 3ality Digital given their focus on quality and excellent engineering capabilities,” says Steve Schklair, CEO of 3ality Digital Systems.  “Bexel’s ability to take our technology and package it with the best in cameras, lenses, supports and monitoring will make producing great 3D content a far simpler process for a wide range of producers and content owners.”

Bexel will begin offering 3D camera systems based around the 3ality Digital technology in June of this year, and will offer packages ranging from one to four cameras with a variety of cameras, lenses, support and recording options.

Visit Bexel at NAB at booth C6419.