GoPro Wearable Sports Camera on Display at NAB
GoPro will exhibit for the first time at the 2010 NAB show, giving the company a chance to demo its HD HERO wearable sports cameras are enabling professional video content creators to capture immersive action sports video at a fraction of the cost of competing cameras costing ten to twenty times as much. Retailing for $299 MSRP, the HD HERO line of wearable HD sports cameras has become the tool of choice for professional film and TV action sports cameramen, displacing expensive competing cameras from companies such as Sony and Panasonic.
With the launch of its HD HERO line of full 1080p wearable cameras in November, 2009, GoPro became an action sports camera of choice for many broadcasters including FuelTV, Discovery Channel, National Geographic, SpeedTV, and more. GoPro’s powerful and convenient wearable cameras help professional content creators capture footage that would not be possible with larger, more expensive cameras. NBC recently relied on the HD HERO camera to capture “first person” HD perspectives of many of the competition runs, airing them live on their HD broadcast of the Winter Olympics.
In addition to broadcast quality 1080p video and audio, the camera’s small size and durability allows content producers to place it in spots to capture unique shots and bring a whole new viewing experience to their audience. These capabilities have broadened the appeal of GoPro to a wider audience of professional content producers.