ESPN International’s Gleeson Expands Digital Media Role
ESPN has announced that Tom Gleeson, VP, digital media, ESPN International – who currently oversees the company’s digital businesses in Europe, the Middle East and Africa (EMEA), will expand his responsibilities to include oversight of all ESPN digital media efforts outside of the U.S. In this role, he will direct the company’s Internet, mobile, and broadband businesses in EMEA, Latin America, and Asia/Pacific Rim. Gleeson will remain based in London and report to Russell Wolff, EVP and managing director, ESPN International.
“Tom brings a blend of business intelligence, content know-how, technical understanding and leadership to the job, which will help us find ways to creatively serve fans and effectively monetize our content and services across mediums,” says Wolff.
In his new role, Gleeson will be charged with working closely with ESPN’s regional managing directors around the world to develop digital businesses in their regions, as well as working with management for ESPNDeportes.
Gleeson will also work closely with John Kosner, SVP, ESPN digital media, and John Zehr, SVP, ESPN Mobile – who oversee the company’s U.S. digital businesses – as they collaborate to build across digital platforms.
“Digital media crosses boundaries and borders in the same way that passion for sport does,” says Gleeson. “I am looking forward to continuing the growth and innovation of our global sites, services and social connection to fans through digital media.”
Gleeson joined ESPN in 2007, when the global sports media company acquired Cricinfo, where he served as Chief Executive. In recent years, Gleeson has overseen the growth of sites and services throughout Europe, the Middle East, Africa and India. Under his stewardship, ESPN’s international Web sites – including ESPNcricinfo, ESPNscrum, ESPNsoccernet, ESPNF1, ESPN.co.uk – saw marked growth. Those sites, along with ESPN.com.br, ESPN.com.au and ESPNDeportes.com – have grown to reach more than 17 million users each month around the world.
Prior to joining ESPN, Gleeson worked as chief executive officer of The Wisden Group, owners of ESPNCricinfo, in London from 2004 to 2007. He also previously held executive positions at Dennis Publishing, IFG Magazines, and John Brown Publishing. A native of London, Gleeson attended Kingston University where he graduated in 1996 with an MBA.