Polar Mobile Goes Global with BlackBerry Super Apps
Polar Mobile has announced a global customer launch of BlackBerry Super Apps for prominent news providers in East Asia and Europe. New to Polar’s customer list are MingPao, Shanghai Daily, Kompas News, Yonhap News, Liberal Democratic Party of the UK., and Shanghai World Expo 2010.
“The need for businesses globally to have a presence on BlackBerry devices is increasing, and Polar is well positioned to take our experience in North America to the global marketplace,” says Kunal Gupta, CEO, Polar Mobile. “BlackBerry is a Global leader in smartphones and Polar has had tremendous success as an Alliance Member with RIM. Having enabled content on the BlackBerry platform for nearly 3 years now, we have been able to leverage our experience to attract a credible Global customer base.”
Businesses globally are recognizing the need for a strong mobile content strategy – and the rapid growth of Polar Mobile demonstrates the value achieved in reaching smartphone users in a fast, easy, and cost-effective way. Major magazines, newspapers and portals alike distribute content to BlackBerry while effectively monetizing their offering through in-app advertising. With key features like homescreen notification of updates, social media integration, configurable user-interfaces, BlackBerry Push technology, support in over 15 languages, Polar provides a turnkey solution for any business to launch a BlackBerry Super App.
“As Indonesia’s largest newspaper, we want to bring our content to BlackBerry in the best possible way,” says Edi Taslim, VP Director of Kompas. “Polar Mobile delivers a highly functional mobile content solution for BlackBerry that allows Kompas readers to stay updated on the latest news from Indonesia and around the world while on-the-go.”
After launching over 80 smartphone Apps for top media icons, Polar has experienced rapid global expansion in 2010. The subscriber base on Apps launched by Polar across BlackBerry, iPhone and Android smartphones has grown 400% to over 4 million in the past 8 months. Subscribership from international markets continues to increase, with Polar now supporting mobile subscribers in over 100 countries – Polar recognizes the urgency to deliver content in more countries, and in more languages.