Chyron Helps YES Network Revamp Yankee Graphic Look
Chyron was awash in Yankee pride as YES Network kicked off its 2010 season with a brand new graphic look for the Bronx Bombers. Already a five-year client of Chyron, YES Network came to Chyron’s Creative Services team a few weeks before its season opener looking to implement a brand new graphics package designed from the ground up by award-winning motion graphics design firm MFactor. The expertise of the Chyron Creative Services team was employed with the goal of producing the most dynamic graphic experience possible for Yankees’ fans.
“YES wanted to create a dynamic, cutting-edge graphics package which would distinguish it from everyone else. With our flagship, on-air graphics system and the unmatched power of Lyric PRO, we were able to build a great package in time for opening day,” said Todd Martin, Chyron’s VP of AXIS and Creative Services.
In the span of a few short weeks, Chyron’s Creative Services Team completed a complex, data-integrated graphics package that normally takes months.
“We know Chyron’s iconic stature in the industry of graphic hardware, software and technology, but we had never done much work with the Creative Services Team,” said YES Network’s Vice President, Operations Ed Delaney. “The turn-around time was remarkable, and there was absolutely no compromise in quality. The feedback on the package that we’ve gotten from industry colleagues and viewers has been overwhelmingly positive.”