India’s DishTv Selects Ericsson Encoders to Maximize Bandwidth
Ericsson has enabled DishTv, India’s largest direct-to-home satellite operator, to improve its satellite bandwidth efficiency, increase channel capacity and offer more choice to its subscribers in HD and SD. The head-end upgrade enables DishTv’s 7 million subscribers to enjoy new HD services. Viewers can also access new SD channels without the need to swap existing MPEG-2 set-top boxes.
DishTv has selected Ericsson’s high performance EN8100 MPEG-2 and EN8190 MPEG-4 AVC encoders, and is launching a combined SD MPEG-2 and HD MPEG-4 AVC system in the same transponder space. The EN8100 and EN8190 optimize bitrates to maximize DishTv’s current bandwidth capacity.
“We evaluated all the options available to us and the advantages of the Ericsson system over other solutions were clear,” says Rajiv Khattar, President Projects, DishTv. “Ericsson’s solution will help us to roll out several more channels to our subscribers and to give us capacity to offer new HD services. This presents significant savings and will further enhance the consumer experience. We are pleased to partner with Ericsson, who has significant experience in this field, for this important upgrade.”
Eric Baron, Head of Compression, Solution Area TV, Ericsson adds: “The EN8100 offers leading levels of performance that enable operators to maximize bandwidth utilization without the need for new customer equipment. This improvement in service, with zero disruption to the subscriber, reduces churn and attracts new customers. We are pleased to provide DishTv with the capability to deliver more HD and SD services to its subscribers, offering them greater choice, and in turn a further improved overall experience.”