World Cup 2010: ESPN3.com, ESPN Digital Draw in Massive Audiences
ESPN’s massive viewership for the 2010 FIFA World Cup was not limited to its linear cable platforms. , ESPN Digital Media – which includes ESPN.com, ESPN3.com, ESPN Mobile Web, ESPN Mobile Apps and ESPN Mobile TV – garnered nearly 4.9 billion minutes of usage of World Cup content.
Live World Cup streaming on ESPN3.com pulled in some of the largest audiences in history, as 7.4 million unique viewers tuned in for matches. In total, ESPN3.com generated 942 million minutes of viewing or more than two hours per unique viewer. All 54 live matches were viewed by an average of 114,000 persons per minute. Most impressive were the numbers for the Spain-Germany semifinal, which was viewed by 355,000 people per minute, making it ESPN3.com’s largest average audience ever.
World Cup content on ESPN.com (including ESPNsoccernet.com and ESPNdeportes/copa-mundial) delivered 128 million visits and 431 million page views from June 11 through July 11. The site’s front page, which prominently featured World Cup news, video and scores, saw 304 million visits and 663 million page views. Additionally, 54 million video starts came from World Cup highlights, news and analysis content on ESPN.com, generating more streams than for any other content over the 31 days.
ESPN’s mobile TV offering reached 1 million unique viewers during the event and registered 93 million total minutes of viewing, setting viewership records on major mobile TV platforms MobiTV and FLO TV. Additionally, ESPN’s mobile offerings (ESPN mobile Web, ESPN 2010 FIFA World Cup App and ESPN ScoreCenter App) generated 98 million visits and 520 million page views to World Cup content. Video on the mobile Web and app were accessed for 6.2 million video views of World Cup highlights, news and analysis. The app itself was downloaded more than 2.5 million times and averaged one million users accessing it per day during the tournament.