Louisiana’s KTBS 3 Implements Chyron Touch Screen Graphics for Live Election Coverage
KTBS 3 of Shreveport, LA, brought interactive touch screen graphics to its live election night coverage with the first U.S. implementation of Touch GraphX, part of the HyperX3 on-air graphics system. The system all allowed on-camera talent to control the flow of graphics by simply tapping a display during the Louisiana station’s live broadcast.
“The Chyron Touch GraphX gave us an advantage during our election coverage by allowing our anchors to become an integral part of the graphic presentation,” says Dale Cassidy, chief engineer at KTBS 3. “The Touch GraphX was extremely easy to use, and our talented staff was able to create all the graphics we used on election night with only two days of preparation. Considering this was our first exposure to touch screen technology in this capacity, we were extremely pleased not only with the Touch GraphX, but also with the entire HyperX3 on-air graphics system and the Chyron support staff who helped make this endeavor possible.”
KTBS 3 installed its Chryon HyperX3 on-air graphics system, including the Lyric PRO 8 motion graphics feature set, during its upgrade to HD broadcasting. The station implemented the Touch GraphX feature specifically for the Nov. 2 election. Chyron’s Touch GraphX does not require complex programming or scripting and enables fast, simple association of graphics to hot spots on the screen. This intuitive interface combines with graphics creation templates to simplify preparation for broadcast and live operation by on-camera talent. Touch GraphX requires minimal training, allowing broadcasters to easily introduce the dynamic presentation of graphics.
In preparation for Election Day, Chyron worked closely on site with the KTBS 3 production team to ensure its smooth implementation. Anchors used the touch screen graphics to highlight and isolate different races, spotlight competing candidates, and move from those images to actual results.
“The power of Touch GraphX is that its simplicity makes advanced on-air graphics presentation look easy,” says Phil Carmichael, VP of product marketing at Chyron. “When technology is well-thought out, well-implemented, and attractively priced, as is Touch GraphX, even complex productions are within ready reach for broadcast stations of all sizes.”