AFC Asian Cup Deploys STATS’ SportVU Player Tracking

This year’s broadcast of the AFC Asian Cup in Qatar will feature enhanced data graphics developed and implemented via STATS’ SportVU player tracking technology. The winner of the 2011 AFC Asian Cup, which begins on Jan. 7, will automatically qualify for the 2013 Confederations Cup.

STATS is the official AFC Data Partner of sports information. STATS’ SportVU system is a player tracking technology that utilizes a sophisticated technology to collect X, Y positioning data of the ball and participants (players and referees) within the playing field in real time. All aspects of the data collection process are completely non-intrusive to game action.

“I am thrilled with this partnership as it will allow more TV viewers and website visitors in Asia and worldwide to experience a rich content beyond the standard TV and web coverage,” says AFC President Mohamed Bin Hammam. “I would like to commend Samsung for being foresighted and able to appreciate the value of our product and also the platform that AFC can provide for sponsors looking for extra exposure beyond the standard methods.” Bin Hammam added.

SportVU provides on-air statistics including team and player possession stats, player run comparisons (measures the distances and pace run by individual players), and player heat maps (illustrates the areas of the pitch where individual players spent most time). These innovative on-screen graphics will be incorporated into the World Feed broadcast throughout the tournament.

STATS will also be powering the AFC Asian Cup Qatar 2011’s online match centre and mobile application with in-depth statistical data, rich editorial, real-time commentary and detailed pitch maps.

“STATS is very excited to be working with World Sport Group and the Asian Football Confederation once again. Last year, we introduced SportVU during the AFC Champions League final with great success. We look forward to uncovering unique player and team attributes with SportVU player tracking throughout the entire AFC Asian Cup Qatar 2011 tournament,” said Steve Byrd, STATS Executive Vice President.

Data and editorial content from the Asian Cup and other AFC events are also available on www.the-afc.com , the official website of the AFC.