NAB Launches "The Future of TV" Campaign On Air and Online

By Michael Silbergleid

The NAB issued the following press release:

This is a critical time for broadcast television. Pay-TV companies are aggressively working to alter the retransmission consent process to tilt the market in their favor. Meanwhile, the Federal Communications Commission’s (FCC) National Broadband Plan proposes reclaiming spectrum used by television stations to provide valued services. We cannot let unnecessary government intervention adversely impact local stations’ ability to innovate and serve their communities.To that end, NAB has launched “The Future of TV” on-air campaign to put broadcasters on the offensive as the new Congress takes office. We are asking all stations – radio and television – to air “The Future of TV” spot as often as possible from January 4-24 to send a strong message to policymakers.

Broadcast-quality television spots in HD and SD, as well as the radio spot can be found at www.nab.org/TheFutureofTV. All spots are available in both English and Spanish. If you have any problems downloading the spot, please contact [email protected].

NAB also launched a consumer website – www.TheFutureofTV.org – to complement the campaign and highlight broadcast television’s exciting future.

“The Future of TV” website features advancements in broadcast television technology, local television stations’ important role in serving communities, the policies that will shape the future of television and the many choices and content options available to viewers through multicasting.

Recognizing that television is constantly changing – as are the platforms that deliver broadcasting’s high-quality content – consumers are asked to share their vision of local television in the future. Consumers can also sign up for updates on legislative and regulatory issues that impact broadcast television’s future and efforts to bring more flexibility to the programming they love.

We thank you for joining our efforts to build a strong future for broadcasting. We also welcome hearing your feedback and questions. Email NAB at [email protected] with any questions or comments, and we’ll be sure to reply to you by email as soon as possible.

Important reminder: any spots stations air that are considered “issue advocacy” must comply with all FCC and FEC requirements, including on-air sponsorship identification and public file disclosure. Download a specialized PB-16 form here and place it in your public file. For questions, contact the NAB Legal department at (866) 682-0276.

To learn more about this campaign and how you can get involved, visit www.nab.org/TheFutureofTV.