Brits Watching More Live TV Than Ever

By Michael Silbergleid

TVbytheNumbers reports that the average UK TV viewer watched more TV than ever in 2010, according  Broadcaster’s Audience Research Board (BARB).   Thinkbox thinks live TV viewing is at it peak.  It also concludes that On Demand viewing drove some of the live increases (the theory being people catch up On Demand and then watch live).

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