Silverman Productions Goes Inside the Rings for Super Bowl
Jay Silverman Productions and its founder, Jay Silverman, have produced and directed a special, pre-Super Bowl television show for Rent-A-Center which will air on FOX on Feb. 6, entitled “Inside the Rings.” Silverman has also directed a new Rent-A-Center commercial campaign featuring Troy Aikman and Hulk Hogan that will debut during that show’s telecast.
The special TV presentation, sponsored by Rent-A-Center, will be hosted by Troy Aikman (three-time Super Bowl quarterback for the Dallas Cowboys and current FOX NFL broadcaster) and Joe Buck, NFL Commentator for FOX Sports. Guests include Jerome “The Bus” Bettis (Pittsburgh Steeler Super Bowl 40 champion), Drew Brees (New Orleans Saints Super Bowl 44 MVP winning quarterback) and Kurt Warner (St. Louis Ram’s Super Bowl 34 winning quarterback and Super Bowl MVP).
Comprised of clips from some of the greatest Super Bowls of the past, along with commentary and analyses from the football greats cited above, “Inside the Rings” is a one hour program that was filmed in New Orleans.
The new TV spots promoting Rent-A-Center will air during commercial breaks for the “Inside the Rings” special. These spots, starring Troy Aikman and Hulk Hogan, and directed by Jay Silverman and produced by Jay Silverman Productions, continue the Aikman/ Hogan advertising campaign series for Rent-A-Center, which was begun in 2009.
Regarding “Inside the Rings,” John Mathis, Senior VP Production at Mercury-Werks, on behalf of Rent A Center says, “Troy Aikman has been the ideal spokesman for the Rent-A-Center brand for a while now, and we were thrilled to be extending that relationship with the corporate sponsored production of this FOX TV special. And Jay Silverman, who has been directing the Rent-A-Center TV spots and has developed a nice rapport with Troy, was also the ideal candidate to direct this special pre-Super Bowl presentation.”
Adds Silverman: “It’s not every day you get to direct four of the most extraordinary athletes who ever lived, all at the same time. As a longtime football fan, I was thrilled to be invited to direct and produce this special for FOX and Rent-A-Center. It’s sure to get the juices flowing for viewers getting ready to watch Super Bowl XLV, while at the same time reaching the perfect target demo group for the Rent-A-Center brand message.”
With more than 30 years in both the broadcast television and ad/marketing industries, Silverman is one of the preeminent commercial directors of advertising campaigns across the television, interactive and print media in Hollywood today. He and his company, Jay Silverman Productions, are headquartered on a 40,000 square foot production studio lot, located in the heart of Hollywood.