CSVS Keynote Speaker Announced: Chris Plonsky, Women’s AD, University of Texas

The 2011 College Sports Video Summit is shaping up to be the best edition in the event’s three-year history, beginning with a blockbuster keynote address. Chris Plonsky, Women’s AD/Sr. Associate AD Athletics External Services for the University of Texas, will open the two-day Summit with a keynote address discussing her involvement in college sports broadcasting, leading to the creation of the dedicated UT television network, set to launch this fall.

Chris Plonsky has spent more than 20 years at The University of Texas, the last nine as women’s athletics director. A former sports information director, Plonsky has served as UT’s liaison with multimedia rights holder IMG College, which, along with ESPN, is creating a dedicated TV network for UT’s sports and other campus content. The network is scheduled to launch in the Fall of 2011. Plonsky and UT Athletics staff have spent nearly two decades working with IMG College, media partners, and production vendors to lay groundwork that led to negotiating the rights for such a network. UT views the network as the ultimate branding and communication vehicle for the University. In her keynote address, Plonsky will not only discuss UT’s approach and philosophy to content creation and control, but also how college professionals at every divisional level – from video coordinators to PR and marketing directors – can apply similar ideas to develop their own video production and communications/branding strategy.

For more information and to register for the 2011 College Sports Video Summit, click here.

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