Gyetvan’s Digital Whisper Aims to Answer Big 3D Questions
Angela Wilson Gyetvan, an Industry veteran and former VP of sales and marketing for 3ality Digital, has launched Digital Whisper, a professional services consulting company that aims to provide better clarity, options, and recommendations in the realm of 3D production.
Digital Whisper will assist companies that are planning to enter the 3D industry, shoot in stereoscopic 3D, or are in search of guidance and insight for the best and most up-to-date resources and technologies within the 3D world.
“As with all things new, 3D production has a steep learning curve. Digital Whisper works with all stakeholders at all levels to give them the best solutions for their problems,” said Gyetvan. “We are here to help navigate the back country; identify the necessary resources, and bring all creative visions to life — on time, and on budget — whether it’s a feature film, high-profile football match, or brand-new 3D network. My new shop will focus on tracking and assessing the whisperings and wisdom in the world of 3D entertainment.”
Gyetvan previously served as VP of sales and marketing at 3ality Digital, which has been instrumental in many 3D firsts: U2 3D, the concert film; live 3D sports and concert broadcasts with the NFL, NHL, BSkyB, Sony and AEG; scripted television shows; the first national 3D television commercial; and many feature films. Prior to 3ality Digital, Gyetvan held executive positions with Revver, Electronic Arts, Broderbund Software, Four Seasons Hotels and Resorts and Food.com.
According to Digital Whisper, despite the significant growth seen in the 3D industry over the last few years, there has never been a central unaffiliated resource for 3D knowledge and go-to-market strategies for both large and small scale producers of 3D content. Digital Whisper aims to fill that need.
The following are the seven most popular myths about 3D, according to Digital Whisper:
1) 3D takes at least twice as long to shoot as 2D
In truth, there’s no reason a 3D shoot can’t be completed on a 2D schedule.
2) There’s only one “right” workflow for 3D
There are multiple workflow choices. Selecting the one right for the production company can be overwhelming.
3) Conversion to 3D is either a) Faster, cheaper and better, or b) Faster, cheaper and worse
Neither is true. Conversion is currently neither faster nor cheaper. At the same time, there are a number of circumstances where conversion might work best, or where a combination of live-action and converted footage would be best suited to the production.
4) 3D imposes severe constraints on creative
As in 2D production, there are some things to look out for, but the “rules” of 3D are no less onerous than the rules for 2D. 3D is actually a creative goldmine, as it presents an entirely new visual language to be explored, much as the advent of color in movies created nearly endless opportunity for filmmakers.
5) Only animation and action/adventure movies are suitable for 3D
There is no genre limit. Filmmakers like Martin Scorcese (The Invention of Hugo Cabret), Baz Luhrmann (The Great Gatsby), and Werner Herzog (Cave of Forgotten Dreams) have either made or are making features in other genres. Go where the visionaries are going.
6) No one’s going to watch the news in 3D
People are already watching cooking shows (Guy’s Big Bite) and “Unplugged”-style concerts (The Guitar Center Series) in 3D. It may be a few years off, but the day will come when you’ll be enraptured by Katie Couric’s latest 3D interview.
7) The lack of 3D T V broadcasts standards is strangling the market
The lack of standards is certainly putting some pressure on the market, but the reality is, in the days of increasing fragmentation in forms of delivery and the advent of IPTV to the homes, this is no longer the sort of roadblock it would have been even five years ago.