Fujinon’s Social Media Initiative Pushes Benefits of Lenses
Fujifilm North America Corp.’s Optical Devices Division has debuted a series of videos on its website as well at the company’s YouTube and Facebook portals, highlighting the benefits offered by Fujinon lenses.
The first of the series of videos demonstrates the myriad of features Fujinon lenses offer and is presented by Thom Calabro, Director Marketing and Product Development, Fujifilm North America Corp., Optical Devices Division. Calabro also addresses some of the key issues for cinematographers who may be unfamiliar with digital video lenses and what they need to know for optimal use.
Lyon Video owner Bob Lyon follows up with the second installment. Lyon discusses the Fujinon lenses that are most requested by his clients. On top of the most-requested lens list is the Fujinon XA101x8.9mm BESM super telephoto field lens that features a wide angle and 101 X zoom range.
“At Fujinon, we dedicate a great deal of time and effort to addressing the needs of our customers,” says Calabro. “The first video outlines what Fujinon has done to make our digital cinema lenses work well for traditional film cinematographers. The following videos offer first-hand accounts of how our customers are using our lenses.”
Social media is key in spreading the word to its target audience, according to Calabro: “By making these videos available on Facebook and YouTube, Fujinon is doing its part to give back to its customers with education and useful information that will make a difference creatively and ultimately to our clients’ profitability. With all the social media that’s being used by everyone – from nine-year-olds to decision-makers in the White House – we can get our message out via Facebook, YouTube, and other means of communication daily. We’ll reach younger and future customers as well. It’s a very convenient avenue to use to talk about our products and educate our customers.”
The company also maintains an online presence with its blog, the Fujifilm Optical Division Blog. The blog offers practical information on how to evaluate lenses and the different aspects that must be considered when selecting a lens. To increase dialogue with its customers, Fujinon’s Facebook page provides a platform for customers to post their own videos.