Ads Can be Added to Shows in Post-production, Even by Local Stations
Story Highlights
By MIchael Silbergleid
AZcentral.com reports that on a national level, advertisers and audiences have proven a fairly even match, but local advertisers have been at a disadvantage because of smaller budgets and lack of control over on-screen content such as product placements, tickers and bugs, according to high-tech entrepreneur Roy Baharav.
But not anymore, he said.
Baharav is co-founder and CEO of SeamBI, based in Sherman Oaks, Calif. The company sells do-it-yourself, digital product-placement software that allows local TV stations to insert local advertisers’ brand names, products and logos into existing shows with a digital brush.
One of SeamBI’s first customers is Phoenix-area station KASW, owned by Belo Corp., which broadcasts on Channel 49 and is carried by Cox Communications on cable Channel 6.
Read more: http://www.azcentral.com/business/articles/2011/03/11/20110311ads-can-added-shows-post-production.html#ixzz1GVEi59Kn
