NESN Hires Rivera to Develop Cross-Platform Accounts

NESN has hired Louis Rivera as a local account executive. Rivera will be charged with developing and selling cross-platform media solutions across broadcast, digital, branded content and emerging media platforms. His responsibilities will include managing established NESN sponsor relationships and working with new clients to leverage NESN’s growing portfolio of media assets.

Rivera comes to NESN with over 20 years of media experience. Louis has held senior sales positions at WFNX, WBZ-TV, and Boston.com/New York Times Digital. He combines a blend of television, digital and emerging media expertise which correlates perfectly to NESN’s evolving cross platform focus. He has been a business owner and has established credentials as a creative media solution provider specializing in identifying and growing non- traditional advertising partnerships.