Abekas Targets Secondary Markets With Native DV Recording
Sports broadcasts at the top-tier-network level have never looked better, but an increasing amount of quality content is also being produced at the second- and third-tier levels. At this week’s NAB Show, Abekas hopes to highlight the products that it has to serve those smaller stations, colleges, and high schools, particularly its new offering of native DV recording.
“We see a lot of activity in the second and third tier of the marketplace, where they’re trying to create very rich content,” says President/CEO Junaid Sheikh. “Tier two would be regional sports and college sports, down to tier three, which are local cable companies and high school sports. That’s part of the marketplace we live in.”
To make its products attractive to those lower tiers, Abekas has done more than offer low price points. The workflow has become simple and efficient, and there is no such thing as proprietary formats.
“We have worked hard to create different codecs for our system,” Sheikh says. “We now offer native DV recording. In sports, you need to get your content out, edit it, and then reuse it. Using DV means that our files can be read by Apple Final Cut Pro and Avid, without any fuss. When the game is done and you do your highlights melt, you can put it on your USB key, stick it in your laptop or flight pack, and edit. We have worked hard to make that process very painless and seamless.”
In addition to serving the high school, college, and local cable markets in the U.S., native DV recording should help Abekas increase its worldwide presence. As Sheikh notes, the tier-two market in the U.S. is equal to the tier-one market in many other countries, so Abekas’s increased functionality, elimination of proprietary formats, and new DV-recording capabilities should be attractive to broadcasters outside of the United States as well.