NAB Perspectives: Dalet’s Schlayen Pushes Asset-Centric Mindset

With business development now relying on tapeless workflows and IT solutions, Dalet Digital Media Systems CEO Stephane Schlayen says that media companies must start thinking differently.

“Customers need to think asset-centric, and not program driven,” Schlayen explains. “People are facing the issue of developing their business on media which are not touchable. Without coming from the IT world, people are not necessarily prepared to face this challenge. They need to use techniques from the IT world.”

Dalet, which offers Media Asset Management (MAM) solutions, is very comfortable working in this environment, Schlayen explains.

“We see MAM solutions as enablers to allow people to change their organization,” he says. “MAM is at the center of everything, targeting the needs for executives to change their processes and create more bottom line.”

Schlayen also notes that the expansion of working on media in the cloud provides an excellent new business opportunity, even if there is not yet a business model to power it.

“The cloud is an emerging market,” Schlayen says.