NAB Perspectives: Corplex’s West on Increasing Content Distribution
As devices other than the television become sports fans’ preferred viewing platform for ancillary content, the job of broadcasters is changing. And as those broadcasters look for ways to send more content online and to mobile devices, the requirements of mobile production units are changing as well.
“People want more content distribution, and that affects our business because they need more capacity to twist and turn all those signals,” explains Scott West, president/partner of Corplex. “In Augusta, we had the guys from the course’s database-management company in our B unit. They capture everything, organize it, label it, inventory it, and manage all the content. They need capacity and mobile facilities to do their jobs. The networks are starting to need more mobile facilities to satisfy the requests of all these people.”
Events like the Masters, West says, are growing exponentially in size as fans want to see every angle at the same time. To fill that need, the newest mobile production facilities must be equipped with top-of-the-line routing and distribution infrastructure, so that content can be sent back and forth quickly and efficiently.
“We have to be on top of distribution of content and how we move things around,” West says. “We have to be innovators and continue to think what’s coming next. You have to think about how you’re going to satisfy all these different needs. It’s a fun time, but, at the same time, it’s frustrating. You don’t want to buy something that’s only going to be relevant for a year.”