Granite Broadcasting Transitions to Harris OSi-Traffic Software

Harris Corp. has been awarded a multi-year contract by Granite Broadcasting to transition eight markets and 17 channels from their existing traffic and billing software to Harris OSi-Traffic.

OSi-Traffic is a scalable traffic and billing solution. Unlike competitive solutions, there is no limit to the number of stations that can be managed from a single-server architecture, according to Harris.  Channels can be added with the click of a button, and a centralized database provides companies visibility into their entire business — enabling them to make faster and better business decisions to drive revenue, optimize inventory value, and limit risk through corporate credit management.

“Our decision to standardize on a common traffic and billing solution across our properties is a strategic move from both a technology and a business perspective,” says Duane Lammers, COO at Granite.  “At the facility level, moving to Harris OSi-Traffic means our individual stations will gain an arsenal of tools that enable them to run their businesses more efficiently.  At the enterprise level, OSi-Traffic will enable us to centralize our operations, streamline our processes and easily keep pace no matter how much our business grows.”

The OSi-Traffic architecture is suited to large stations groups that need to centralize their data, but not necessarily their operations.  Individual stations can take advantage of a centralized database that enables them to access more data more efficiently, while also independently managing the elements that are unique to their stations and markets.

“Granite’s decision to leverage OSi-Traffic is a further indication of the power of our solution, particularly when it comes to large-scale, multichannel operations,” says Harris Morris president, Harris Broadcast Communications.  “As the industry continues to evolve and converge, Harris is committed to supporting broadcasters with the tools needed to manage their diversifying revenue streams.  We will continue to invest in our proven media products portfolio, while also developing new solutions for the extended services, emerging markets, and advanced advertising requirements of our clients.”

The Harris media software portfolio includes OSi-AdConnections sales proposal software, which provides sales team members immediate access to research, overnights, proposals, and posts from anywhere Internet access is available; and NetGain analytics software, which provides dashboards and reporting for management in an easy-to-use interface designed to provide quick insight into key business drivers.  Together with OSi-Traffic, this platform streamlines information across the sales operation — enhancing decision-making to identify new revenue opportunities and helping stations to efficiently manage emerging media products, while delivering quality service to their advertising clients.