Integrated Media Technologies adds NBA’s Adelson

Emmy-award winner Ken Adelson has been named VP of Sales/East Coast at Integrated Media Technologies, Inc. Adelson leaves his role as Senior VP of Production and Planning for NBA Entertainment.

“IMT has made an incredible impact on the media and entertainment market with a deep expertise in digital file-based media technologies and their unique approach to seamless integration,” remarked Adelson, a veteran of the broadcasting and digital media industry for over two decades. “My background with sports production and broadcasting will help East Coast media and broadcast customers implement next generation technologies using IMT’s unique solutions.“

Adelson helped launch NBA TV in 1999, the first cable/satellite network created by a sports league. A pioneer of one of the nation’s first all digital newsrooms, he was at the forefront of the design and development of the NBA’s integrated digital media management and was influential in the league’s initial development of 3D Broadcasting.

“Ken comes to IMT with lots of experience in moving existing operations through technology transitions and restructuring,” stated Bruce Lyon, CEO of IMT. “Ken really knows what it takes to design and deliver next generation media technology systems that drive new levels of production and workflow efficiency in top tier broadcast environments. That’s what IMT is all about.”

In 2008, Adelson launched the Oklahoma City Thunder’s broadcasting department and digital media operations. As Senior VP and Executive Producer, he managed the daily operations for the NBA’s newest franchise, overseeing high definition television and radio game broadcasts, and the organization’s digital production facilities.