IABM Taps Zaller for North American Market Development
Joe Zaller will serve as the IABM’s (International Association of Broadcasting Manufacturers) North American market development officer. In this role with the IABM, Zaller will help to develop and implement the IABM’s North American membership growth program; foster awareness of the IABM’s activity, services, and business impact throughout its member community and the North American market as a whole; and promote sales of IABM reports to members, investors, and financial analysts in North America.
“Having worked as a vendor and served as an IABM board member, I’ve seen the many benefits offered by the organization,” says Zaller. “I look forward to extending awareness of these benefits and availability of its resources to the North American technology vendor and investor communities.”
Zaller is an established digital media strategist with extensive international experience in broadcast, cable, satellite, IPTV, and mobile TV markets. Prior to founding Devoncroft Partners, a provider of strategic marketing and market research for digital media, he served as vice president of corporate development and, earlier, vice president of strategic marketing at Snell & Wilcox (now Snell). Zaller previously was vice president of marketing at Irdeto. He holds an MBA from The Paul Merage School of Business at the University of California, Irvine.
“I am delighted that Joe has joined the IABM team to help promote the association in North America, a territory that has the largest percentage of broadcast and media technology vendors worldwide,” says Peter White, director general of the IABM. “Joe is a very well known personality in the industry and worked in the industry at the senior level for many years. The market intelligence produced by Devoncroft is entirely complementary to and synergistic with our own ‘Global Valuation Report,’ as well as with the regular market intelligence gathered through our industry indices, trends surveys, and end users reports. I look forward to working with Joe to expand the IABM footprint in North America.”