Orlando Magic Enhance Mobile Platform with CommerceTel and Txtstation
CommerceTel Corporation, a provider of proprietary mobile marketing technologies and solutions, announced that the Orlando Magic has selected CommerceTel to facilitate mobile marketing tactics such as voting, text alerts, and special offers.
“We’re very excited to be selected by the Orlando Magic to drive fan engagement via the mobile channel,” said Michael Falato, vice president of sales and business development of CommerceTel’s newly acquired Txtstation subsidiary. “They needed a technology platform that drove fan engagement across all mobile channels, coupled with world-class digital display capabilities, and our solution was a perfect fit for their cutting-edge mobile marketing plans,”
With CommerceTel’s C4 and Txtstation Pro web-based platforms, the Magic will be equipped to deliver HD-quality graphics and animations to screens, whether it is broadcast, stadium boards, or digital signage. Fans text their messages to a short code and within seconds the real time results can appear live on the screen. The dynamic display of responses has been proven to not only improve overall response rate but it also engages the consumer in a fun an interactive way.
Additionally, the Magic will have the unique ability to engage fans through a variety of mobile channels thanks to CommerceTel’s technology. SMS text messaging engagements will be available for fans to opt-in for real-time alerts from in-venue or online calls-to-action. Fans will also be able to take pictures from their mobile phone and submit them for live display on digital screens throughout the Amway Center.
“The Magic understand that the mobile consumer needs to be engaged through a variety of ways,” added Falato, “and we’re happy to be a part of their progressive strategy to enhance fan experience.”