Sony Resumes Production, Delivery of HDCAM SR Tape in Japan

Sony has resumed production and delivery of HDCAM SR professional videotape, and its Sendai tape facilities will soon be returning to full capability, with gradual increases in production, according to an announcement released today. Sony’s production of HDCAM SR and HDCAM media put in jeopardy in March when the devastating Tohoku Earthquake and tsunami hit Japan.

According to Sony, tape coating production of both HDCAM SR and HDCAM media restarted on schedule in July at the company’s Sendai/Tagajo plant, with shipments of new product resuming at the end of August (for HDCAM SR) and early September (for HDCAM).

Sony says the volume will increase each month, as it works to stabilize production while also maintaining its quality control standards.

Following the earthquake in march, many professional media providers began to limit the sale of HDCAM and XDCAM videotape and media over concerns that Sony may be unable to fulfill future orders.

“Our teams in Japan have done a tremendous job in recovering production over the past six months,” says Darin Scott, SVP of Sony’s Media and Applications Solution Division. “We are taking a cautious approach to assure the quality of the product we ship to the market, but I’m proud to say Sony Professional Media is back.”

In addition to the recovery of HDCAM SR and HDCAM media, end-to-end production of the DVCAM/Digital Master and Professional Disc formats resumed in May and the production and supply of those products have been consistent and stable to date.

As for other coating media products, Sony Digital Betacam restarted end-to-end production at the end of September, with MPEG IMX and Betacam SP following in late October.