Nokia Introduces ESPN Hub App
ESPN and Nokia introduced a special product offering specifically for sports fans who are users of the new Nokia Windows Phone. The ESPN Hub will provide Nokia users around the world with a unique and innovative mobile sports experience.
Launching in early 2012, the ESPN Hub app has been developed distinctly for Nokia and takes advantage of the Windows Phone platform and Metro user interface featured on the new line of Nokia Windows Phone devices. It will offer a differentiated look and feel, which will make navigation of content smooth and intuitive. The ESPN Hub will be pre-loaded on millions of Nokia Windows Phone handsets reaching up to 190 countries and will provide scores, stats, news, analysis, and video highlights for more than a dozen sports.
“Sports is one of the true global passions,” said Marco Argenti, SVP, Developer Experience & Marketplace. “The ESPN Sports Hub really shows the essence of the new Nokia Lumia experience – fast, beautiful, people-centric, and with all the information you need, right in front of you. We’re really excited to bring this to sports fans everywhere.”
Added Russell Wolff, Executive Vice President and Managing Director, ESPN International, “This unique collaboration between our two companies on the ESPN Hub has been a truly global effort that will see us continue to work closely together in the months ahead. Nokia not only provides a great distribution platform, but they’re also a driver of innovation, which allows us to create an experience that enables ESPN to better serve sports fans around the world.”
The app will deliver intelligently localized content to handsets in markets around the world, delivering the most locally relevant sports content to the user. Additionally, users will be able to fully personalize the ESPN Hub if they choose, so that it features the sports content most relevant to their specific passions.
The unique news and sport-specific panorama screens within the app, pull together all the relevant content on a single screen that the user can navigate with the simple swipe of a finger. The product also will integrate social media content from ESPN talent and fans, as it relates to a particular sport.
The companies developed the product in tandem as part of a joint innovation initiative.