SVG’s Women’s Sports Media Initiative Meeting Scheduled
Story Highlights
2011 WSMI Annual Meeting
Monday, December 12, 9:30 a.m., New York Hilton Hotel, 1335 Avenue of the Americas
9:30 a.m. – 10 a.m.: Networking Breakfast
10 – 10:45: New Terms, New Talent, New Opportunities
As more automated technologies are being introduced into sports production, how does that change the way humans prepare for and produce sports? This panel discussion will examine new automated technologies, the changing production landscape, and where sports production personnel need to refocus their talents to keep relevant in this new era of sports broadcasting.
Andrea Berry, SVP Broadcast Operations, Fox Sports
Susan Stone, VP Operations, MLB Network
Moderated by Linda Rheinstein, Founder, iDoggieBag Foundation
11 – 11:45: Building the espnW Brand
ESPN’s brand platform for women, espnW, has grown considerably in the past year. Designed to connect female fans to the sports they love and follow, espnW is digitally focused, but the team is also creating brand experiences that extend beyond ESPN’s digital platforms to reach women where they are already consuming media. In this presentation, Laura Gentile, Vice President of espnW, and Katie Richman, Director of Social Media Strategy for espnW, will discuss the evolution of espnW, the brand’s content and business priorities, and offer a snapshot of the content being presented across its platforms.
Laura Gentile, Vice President, espnW
Katie Richman, Director of Social Media Strategy, espnW
