Sony Issues Ultimatum Over LG's 'Misleading' 3D TV Challenge

smh.com.aureports that Sony has issued an ultimatum to LG over a “misleading” LG-backed Australian study that claimed its TVs were superior to Samsung and Sony.

LG Australia has already rejected Sony’s demands that it halt planned advertising around the study but Sony won’t yet say whether it will take legal action over the dispute.

The revelation comes as LG is currently embroiled in a separate legal action with Samsung over LG advertising claiming its TVs were brighter than Samsung’s.

Late last week LG released a “consumer preference study” conducted in partnership with TNS Global that found 82 per cent of 4000 Australian consumers surveyed in a blind test preferred LG’s Cinema 3D TV over Samsung and Sony.