NESN Rides Bruins Hot Start to Record November Ratings
With the Boston Bruins off to a red-hot start to the season, NESN is riding high, setting regular season Boston Bruins ratings records in November.
During the month of November NESN averaged a 5.3 household (HH) rating, the highest average monthly Bruins rating in network history. The 5.3 rating is 33% better than the previous best monthly average of 4.0 recorded in March 2011. The Bruins ended November with a 12-0-1 record, making it the first month in four decades without a loss in regulation. November featured five of the top seven rated regular season Bruins games in NESN history.
On Wednesday, November 23rd NESN garnered an 8.4 HH rating for the Bruins 3-2 shootout win at Buffalo, the best regular season game rating in the network’s 28 year history. The game peaked at a 12.2 HH rating during the shootout.
NESN’s Bruins season average currently stands at a 4.5 HH rating, up 70% over last season after the same number of games (18). NESN’s Bruins pre and post-game shows are also experiencing strong viewership gains this season, as Bruins Face-Off Live is averaging a 1.0 HH rating (up 159% over last year) and Bruins Overtime Live is averaging a 2.0 (up 93%).