YES Network Atop RSN Viewership Rankings for Ninth Consecutive Year
For the ninth consecutive year, YES Network finished the 2011 broadcast year as the most-watched regional sports network (RSN) in the country in its respective home market in Total Day delivery (Monday-Sunday, 6a.m – 2 a.m). In addition, YES was watched by more New York DMA households that the other three New York RSNs combined.
YES averaged 30,000 Total Day TV households in the New York DMA in the 2011 broadcast year. By comparison, NESN (Boston) was second in Total Day TV households with an average of 23,000.
New York, New York
YES’ average of 30,000 Total Day TV households in the New York DMA in 2011 was more than the other three New York RSNs combined (MSG, MSG+ and SNY, which combined for an average of 25,000 Total Day TV households)
YES’ Total Day dominance extends across numerous demographics; it out-delivered the other three New York RSNs combined in Males 25-54 (11,000 vs. 10,000), Persons 25-54 (15,000 vs. 14,000) and Total Viewers (37,000 vs. 31,000).
YES also dominated other New York RSNs in primetime, as the network’s average of 68,000 TV households for Primetime in the New York DMA in 2011 was more than its next two New York RSN competitors combined (MSG and SNY, which combined for an average 67,000 Primetime TV households)
A Solid Foothold within the YES Footprint
In metered markets within New York RSNs’ home-team footprints (New York, Buffalo, and Hartford), YES more than doubled the combined Total Day and Primetime delivery of MSG and SNY (YES’ Total Day delivery was 34,000 average TV households vs. 24,000 for MSG and SNY combined, and YES’ Primetime delivery was 78,000 average TV households vs. 77,000 for MSG and SNY combined)
Winning Yankees Ratings To Go With Winning Season
YES’ Yankees telecasts this past season averaged 321,000 TV households in the New York DMA. By comparison, Mets telecasts on SNY averaged 161,000 TV households in the New York DMA.
YES’ Yankees pre-game shows averaged 50,000 TV households in the New York DMA, which more than doubled SNY’s Mets pre-game show delivery (21,000). YES’ post-game show averaged 117,000 TV households, more than twice the delivery of SNY’s Mets post-game show average (51,000).
The Yankees on YES delivered more than twice the audience than the Mets on SNY in the following key demos: Men 18-49; Men 25-54; Persons 18-49; and Persons 25-54.
Starting on June 4, 2011, Yankees’ primetime game telecasts on YES ranked #1 in various demographics in the New York DMA on 35 of 38 game nights.
YES Network’s success went well beyond the tube in 2011, however, as YESNetwork.com saw its unique visitors increase by 52% year-over-year and its page views increase by 32% year-over-year.