Sunday’s NFC Divisional Game on Fox Highest Rated Divisional Game Ever

Sunday’s highly-anticipated New York Giants and Green Bay Packers battle for a spot in the NFC Championship Game was one for the record-books, as more than 45.1 million fans tuned in, scoring FOX the most-watched Divisional Playoff Game ever on any network, according to Nielsen Media Research.

In addition to being the most-watched Divisional Playoff Game ever, the 25.3/42 fast-national household rating/share makes it the highest-rated Divisional Playoff Game on any network since 1997’s Cowboys/Panthers game on FOX (27.6/49).

The rating for Sunday’s late-window playoff game is +32% better than last year’s 19.1/39 (32.5 million viewers) for Seahawks-Bears on FOX and +5% better than last year’s late-window 24.2/42 (43.5 million) for Jets-Patriots on CBS. It’s also the most-watched broadcast of any kind since Super Bowl XLV in February.

Sunday’s game opened with a 21.8/40 and 37.3 million viewers at the 4:39 PM ET kick-off and grew steadily throughout the broadcast peaking to a 27.5/44 rating/share and averaging 49.9 million viewers from 7:00 – 7:30 PM ET as the Giants took a commanding lead in the fourth quarter.

Through three telecasts, the 2012 NFC PLAYOFFS on FOX are averaging 21.2/39 (36.5 million viewers), +9% better than last year’s 19.4/35 (34.2 million viewers). This season’s NFL on FOX playoff coverage ranks as the network’s highest-rated since 1997 (21.5/44) and most-watched ever according to Nielsen Media Research.

Milwaukee led all markets with a 53.3/76. New York averaged a 33.4/53, the highest-rating ever in the Big Apple for an NFL Playoff Game on FOX (excluding the Super Bowl).

The top five non-home markets include Norfolk 35.6/50, Minneapolis 33.8/57, Providence 32.5/49, Chicago 31.4/51 and Las Vegas 31.0/53. The West Coast tuned in to see who the 49ers would face for the NFC crown with the San Francisco posting a 26.2/58 and Los Angeles a 22.3/44. Patriots’ country was also watching with Boston notching a 27.9/44 rating/share.

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