LG, Sony Rebuffed In 3D Ad Dispute
Twice.com reports that the National Advertising Division (NAD) of the Council of Better Business Bureaus Thursday rebuffed both LG and Sony Electronics for conduct surrounding LG’s advertising campaign for Cinema 3DTVs last year.
The council, which oversees the advertising industry’s self-regulatory practices, said LG’s Cinema 3D advertising claims were based on “materially flawed” consumer perception evidence. The campaign claimed, among other things, that in tests, “four out of five people chose LG over Sony and Samsung for overall 3D experience.”
The council also rebuffed Sony for violating advertising industry system procedures after a Sony executive allegedly contacted customers regarding the outcome of the case in advance of the NAD’s decision, and used that communication for promotional purposes.