NAB 2012: Avid To Showcase InGame

Avid will showcase Avid InGame, a sports marketing solution that enables team, league, and facility production groups to deliver fan experiences, build brands, and generate incremental revenue.

With in-venue entertainment fast becoming a crucial component of the sports experience, Avid InGame provides the sports-centric technology organizations need to quickly create and display content, such as video packages, promotions, scoreboard animations, online commentary, or anything else that adds to the consumer experience.

As an end-to-end production solution, InGame can encompass any or all of Avid’s technologies, including Media Composer, a creative film and video editing system; Avid Motion Graphics, an easy-to-use next-generation graphics platform; and Interplay, an intelligent asset management system that lets users automate production processes and link them with critical business functions.

Avid InGame features workflow integration and qualification with editing, graphics creation, storage, asset management, and archive systems; support for Avid DNxHD 100 workflows enabling customers to deliver high-quality, large screen HD images with support for DNx100 in Media Composer; third-party interoperability and scalability based on an open architecture enabling customers to preserve their investments in third-party applications; and professional services and support, offering project planning, commissioning, system and component training.

The Avid InGame solution is distributed in the US through key sports-qualified systems integrators. Inaugural partners for the Avid InGame solution include Alpha Video, AVI Systems, Beck Associates, CIS Group, Cutting Edge, Diversified Systems, Inc., Integrated Media Technologies, and Key Code Media.

Pricing for Avid InGame starts at $259,995 GRP.