NAB 2012: Adobe Provides Foundation for Broadcast Workflows

Adobe Creative Suite Production Premium provides the backbone to an efficient, flexible broadcast workflow that lets users create high-quality video productions, motion graphics, visual effects, and immersive, interactive experiences for virtually any screen within ever-tightening schedules and budgets.

By integrating content publishing and protection, advertising and analytics, Adobe provides smooth, TV-like experiences for ad-supported video. Project Primetime delivers premium video across major platforms including Apple iOS, Google Android, desktops, and connected TVs. Primetime Highlights enables video publishers to create and publish live event highlights, with ads, in minutes, allowing monetization of this content when its value is at its highest.

Combining analytics from Adobe’s Digital Marketing Suite with analytics from Auditude gives media companies the information to make decisions that increase revenue and consumer engagement.

Leading broadcasters such as Turner, BBC, Hearst Television and NRK partner with Adobe to build the foundation for broadcast workflows.